About

I'm a Product Manager with a design-led background. Eight years in, currently consulting on AI-native product at Lead Pursuits, a US-based eProcurement SaaS. Before that I led product at Knowledge Platform Pakistan, where I rebuilt an LMS that ships across Pakistan, the UK, and Afghanistan. Earlier still: product ownership, scrum facilitation, and engineering school.

The trajectory hasn't been a straight line. I trained as an electronics engineer at Bahria University, then walked into a Scrum Master role at Discretelogix in 2016 — facilitating sprint ceremonies for a 15-person cross-functional team while learning what good product delivery actually looked like. Two years later, that became a Product Owner role on FinTech credit decisioning systems: Soaran (loan management, ~$70K project) and Lead Envy (now Tekambi — lead routing for US short-term lenders), alongside Magento eCommerce builds for clients like Aeroshop and ExcalDrives. The discipline I picked up in those years — talking to engineering on their terms, scoping for what can actually ship — has shaped every product role since.

In late 2019 I moved to Knowledge Platform in Islamabad as a Product Design Engineer. When the pandemic hit, I co-led a 0-to-1 Virtual School and Homework Center for 100K+ students, delivered in under six weeks. I ran 30+ user interviews, synthesized them into 100+ Figma artifacts, and grew the 1-on-1 platform to 252K+ users through iterative gamification work. The work pulled me deeper into product — I cared about what we shipped, not just how it looked.

By late 2021 I was the Product Lead at Knowledge Platform, owning the full lifecycle on Bonzo (rebranded as Shupavu Games in Kenya through a Safaricom telco partnership), the LMS rebuild, the offline deployment, the stakeholder dashboards, the self-serve campus admin system, and the exam-prep work that followed. Across that span I ran 50+ discovery workshops and stakeholder interviews with enterprise clients — Beaconhouse, AKUEB, LAPIS Communications in the UAE, 21st Century in the UK — translating pain into roadmap. Shupavu / Bonzo scaled to 71K+ users and 4.5M+ questions answered across three markets. The LMS rebuild broke even in launch year. A few of those pieces of work are written up in the case studies.

Since September 2025 I've been consulting as Product Manager at Lead Pursuits, directing a cross-functional squad of 10+ across engineering, sales, cold outreach, data enrichment, and content. The work is squarely AI-native product: a natural-language procurement capture agent and a Shipley-framework-aligned multi-agent proposal builder, both shipped 0-to-1. On the side, I've been building AI PM productivity tools with Claude Code — a Competitive Intelligence Agent and a Daily Competitor Changelog Agent — to compress the parts of my own job that scale poorly. That's the direction I'm pointing: AI Product Management as the next chapter of what's been a design-to-PM trajectory across eight years and five markets.

A few things I've learned that I carry into every product decision:

  • A good product is one that doesn't require explaining.
  • The system should answer the user's first question, not present them with the options to find it themselves.
  • Don't make institutional buyers learn your metrics. Adopt theirs.
  • Question design is research design.
  • When you can move work out of the user's hands into the system's, do.

I'm based in Rawalpindi, Pakistan, and work with teams across the US, UK, UAE, and South Asia. Reach me at farrukh.jamal91@gmail.com or on LinkedIn.